Ground Maintenance
Essex Ground Maintenance
Turning a referral-led ground maintenance business into a predictable local enquiry engine.
+327%
Qualified enquiries
-46%
Cost per enquiry
4.8x
Return on ad spend
Challenge
Essex Ground Maintenance relied heavily on referrals and repeat business, generating very few consistent inbound enquiries. Their manual quoting process also slowed response times and created unnecessary administration.
Solution
We built and managed a Meta advertising campaign focused on generating high-quality local enquiries while implementing an AI-powered quoting system to automate pricing, qualify leads and reduce administrative workload.
Objectives
- Generate a consistent flow of inbound enquiries beyond referrals
- Reduce time spent on manual quoting and lead qualification
- Improve response speed and conversion from first enquiry
Strategy
- Meta campaigns targeted at local residential and commercial property owners
- AI quoting assistant to automate pricing and qualify enquiries before handover
- Tight integration between advertising, enquiry capture and the operations team
Execution
- Built and managed Meta advertising campaigns with geo-targeted audiences
- Implemented an AI-powered quoting system linked to the sales inbox
- Tracked enquiry quality and cost per qualified lead week by week
Results
Qualified enquiries increased more than fourfold while the cost per enquiry fell by nearly half, and the team spent far less time on administration.
Ready to grow your business?
Book a free discovery call. We will spend forty-five minutes on your commercial objectives, review what is working today and tell you candidly where we believe the opportunity sits.